Now, various gadgets was available, offering internet-based entertainments. ![]() In the past, TV became the only option if you wanted to watch entertainment. ![]() Information and Technological sophistication makes consumer preferences’ change. Finally, the assumptions stated in the previous chapters of the report are combined together within the unique business model used by the Netflix. Furthermore the theories of Network, Information and Behavioral economics are suggested as frameworks facilitating a better understanding of the principles of how Netflix operates within the micro economic environment. Then the application of the innovation theory in the development of Netflix‟s services, technologies and business processes is mentioned, as a key tool for interaction with those market tendencies. After a brief overview of the firm‟s profile, specific characteristics of its market are examined with an emphasis on the personalization of the TV services as a main trend shaping its progress. In order to achieve this goal Netflix is introduced as a case study company having a unique recipe of doing a new generation of successful media entertainment business worldwide. ![]() The basic aim of this mini report is to discuss and apply as many theories as possible from those, included in the “Entrepreneurship, Innovation and Business models” course curriculum.
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